- Led marketing for a USD 140Mn+ collective GTM mandate across a multi-brand APAC and North America portfolio
- Drove USD 55Mn+ in new bookings annually
- Reduced CAC by 25% while growing enterprise pipeline 2.4x year over year
- Reduced the sales cycle by 30% through sales–marketing alignment
- Maintained a healthy LTV:CAC ratio above 1:1.25 in highly competitive markets
Work & impact
Track record, with the numbers attached
Brands built from scratch, global brands landed in new markets, and a decade of compounding growth across a multi-brand portfolio. Everything below is work I owned or co-owned, not the work I observed.
$140Mn+GTM revenueMandate across APAC & North America
$55Mn+New bookingsContributed annually
$15Mn+Ad spendManaged annually, ROI-optimised
2.4xPipeline growthEnterprise pipeline, year over year
Key achievements
Four kinds of impact, all of them accountable.
- Built a Marketing Centre of Excellence supporting multiple global markets
- Launched AI-driven marketing automation, improving campaign efficiency and personalisation at scale
- Instituted programmatic SEO and Answer Engine Optimisation practices ahead of industry adoption
- Ran 10+ field events annually, contributing 15% of total marketing pipeline
- Grew organic velocity 55% through SEO, AEO and GEO innovation
- Built BigRock from a nascent brand into a recognised India domain and hosting name
- Founding team member for the HostGator India and Constant Contact India launches
- Led Bluehost India market entry and growth
- Scaled CrazyDomains, Vodien, FreeParking and SiteBeat across APAC
- Conceptualised the Bluehost Creator's Program and the Vodien Agency Partners programme
- Built high-performing marketing teams from scratch, multiple times, across organisations
- Led a 15-person team across India, Australia, Singapore, the Philippines and the US
- Co-founded Techpreneurs India and raised INR 5Mn in seed funding
- Four promotions in five years at Citibank, starting as a frontline associate
- Named in the top ten leaders across Newfold Digital, 2025
Markets, brands & models
Nine markets. Fourteen brands. Every business model that matters.
India-first positioning for global brands, cross-border expansion from India to ANZ to SEA, and support for established North American brands — across self-serve, sales-assist and hybrid motions.
Global footprint
- APAC — India, Australia, New Zealand
- South-East Asia — Singapore, Philippines, Indonesia, Vietnam
- North America — United States, Canada
- China Market — Across Mainland China and Hong Kong
Business models covered
- B2B / SaaS — mid-market and enterprise
- B2C / D2C — consumer internet
- eCommerce
- Self-serve plus sales-assist hybrids
- Startups and founding-stage ventures
Brand portfolio
- Built India-native: BigRock · Speedhost · ResellerClub
- Global brands launched in local markets: HostGator · Bluehost · Constant Contact
- Scaled across APAC: CrazyDomains · Vodien · FreeParking · SiteBeat
- North America, supporting role: Network Solutions · Web.com · Domain.com · Bluehost.com
- Directorships: Gente Consulting · Gente Partners · Techpreneurs India
Operational ecosystem
Who I have worked with, and for.
Internal stakeholders
Executive leadership · Sales · Product · Engineering · Customer Success
Customer segments served
SMB · Mid-market · Enterprise · eCommerce businesses · Resellers & channel partners · Startups
Strategic partners
Google & Google Cloud · Microsoft · Verisign · Digital agencies · Developer ecosystem
Industry communities
WordCamp · Startup ecosystems · Marketing communities · Martech networks · Events & conferences
Awards & recognition
Recognised inside the business and outside it.
- 2025 · Annual Leadership Award — top ten leaders across the organisation
- 2024 · Ace of Initiative Award — innovative thinking and proactive leadership
- 2022 · The Einstein Award — excellence in marketing execution
- 2021 · Michael Porter Award — business effectiveness and strategic impact
- 2019 · Harvey Keitel Award — operational efficiency and process optimisation
- ET Brand Equity Award, 2022
- ET Influencer Marketing Awards — Bluehost Creator's Program, B2B Silver
- ET Sharks Awards, 2023
- Goafest Abby Awards for BigRock, 2013 & 2014
- Google Cloud Expansion Partner of the Year — APAC, 2020
WordCamp · AI seminars · Industry meetups and marketing community panels across India and SEA.
Technology & platform expertise
Eighteen years of hands-on across the full martech spectrum.
From paid media and SEO to AI enablement and GTM engineering. I still get into the accounts — a strategy you cannot implement yourself is a strategy you cannot properly review.
Advertising & paid media
Google AdsSA360DV360Microsoft AdsMeta AdsLinkedIn AdsRedditQuora
SEO & web analytics
SEMrushAhrefsSearch ConsoleGA4Adobe AnalyticsHotjar
Automation & engagement
HubSpotMarketoCustomer.ioCleverTapWebEngageMailchimp
CRM & sales enablement
SalesforceSales NavigatorPipedriveFreshSalesPega
CRO & landing pages
OptimizelyUnbounceOptinMonsterCrazy Egg
Visualisation & reporting
TableauLooker StudioRedshiftMetabaseWhatagraph
GTM engineering
Clayn8nCRM/LMS integrations
AI tools
ChatGPTClaudePerplexityBase44Bolt.newCursorLovable
Project & collaboration
AsanaTrelloGoogle WorkspaceMicrosoft Teams
Next step
References available on request.
Happy to put you in touch with Founders and Leaders I have worked with, including current fractional engagements at Agencies, Stratups and Enterprises.