Growth strategy
Diagnose the real constraint, then build a repeatable full-funnel system.
Fractional CMO · GTM Advisor
Turning marketing into a revenue system
Eighteen years of go-to-market ownership across APAC and North America. Fractional CMO, Marketing Advisor, and hands-on operator.
Currently taking on one or two engagements.
Mumbai & Singapore · working across APAC, Gulf, UK and US hours.
Scale & impact
$140Mn+GTM mandateOwned across APAC & North America
$55Mn+New bookingsContributed annually
2.4xPipeline growthEnterprise, year over year
25%Lower CACWhile scaling acquisition
Brands built, launched and scaled
The short version
Eighteen years of building the engine, not just the campaign
Citibank sales floor. Co-founded a startup. Founding team at HostGator India. A decade at Newfold Digital growing from one India brand to a multi-market acquisition mandate. Now doing the same work fractionally.
- Built marketing teams from scratch more than once, across three organisations
- Led a 15-person team across India, Australia, Singapore, the Philippines and the US
- Managed a USD 15Mn+ annual media budget with ROI-led allocation
- Named in the top ten leaders at Newfold Digital, 2025
What I do
Eight practice areas. One outcome — revenue you can forecast.
Market expansion
India-first and cross-border GTM for global brands entering APAC and SEA.
Demand generation
Paid, earned and owned across the funnel. ABM for enterprise. MQL to SQL.
GTM instrumentation
Martech, CRM and data — ICP, lead scoring, dashboards that sales actually uses.
Brand transformation
Repositioning and localisation that lifts trust and trial-to-paid conversion.
AI in marketing
Agentic workflows for qualification and content. Practical, for lean teams.
Martech & RevOps
Stack audits, tool selection, sales–marketing alignment that holds.
Fractional leadership
Board reporting, budget governance, hiring — CMO-level without the hire.
How I work
Five phases. Measurable at every one.
DMAIC, adapted from Six Sigma over eighteen years of marketing operations. It exists to stop the most common failure in marketing — rebuilding the wrong thing beautifully.
Excellence over activity.
Agree the business problem, the customer need and the growth objective before touching a channel.
Baselines and unit economics signed off with finance. LTV, CAC, payback, contribution.
Find the actual constraint, and the opportunities genuinely available at your stage.
Ship alongside your team, with a named owner on every workstream.
Dashboards and governance so growth stays predictable after I leave.
Selected proof
Six moments that shaped how I operate.
Associate to division leader
Four promotions in five years. Ended up leading 80+ people and USD 2Mn in annual sales.
Co-founded a startup
Raised INR 5Mn seed. Built product, team and GTM from nothing — and learned PMF the hard way.
Day zero of a market entry
Founding team member. Built the India GTM playbook from blank and grew it to USD 10Mn.
A ten-year GTM engine
One India brand to a USD 140Mn+ multi-brand, multi-market acquisition and growth mandate.
Creator-led B2B demand gen
Built the Bluehost Creator's Program. Won ET Brand Equity Silver and became a new playbook.
AI-first marketing operations
Drove enterprise adoption of AI personalisation and agentic workflows across APAC.
In their words
What the people who hired me say.
Working with Vaibhav transformed the way we operate. His expertise helped us streamline operations while his marketing team drove a 3x increase in qualified leads.
Working with Vaibhav and his team feels less like a vendor and more like an extended team. Their ability to understand our business and deliver consistently is impressive.
Vaibhav has an incredible ability to deliver. He has that keen eye to zoom out for a bird's eye view and dive back into the details with practical solutions tailored to your business. We have already started implementing their solutions and seeing some positive results. If you get a chance to work with Vaibhav, don't hesitate.
Vaibhav is an exceptional leader. I have worked with him for seven years and can vouch that his depth of knowledge with regards to marketing, GTM and talent management is unmatched. Any organisation will be lucky to have him.
The responsiveness and quality of execution are exceptional. We were able to scale faster without increasing internal overhead — exactly what we needed at our stage of growth.
Their integrated approach to operations and marketing is what sets them apart. We saw improvements not just in efficiency, but in actual revenue growth.
Next step
Thirty minutes, no deck.
Tell me where growth is stuck. If I can help, I will tell you how. If I cannot, I will tell you that too.